8 WEEKS - STARTS OCT 6
Join FirestarterEight weeks to unlock what's most alive and distinctive in your message, get booked on the podcasts and stages where your people are already tuned in, and build the reach that matches the impact you're here for.
THE TRUTH IS...
THE INTERVIEWS THAT MATTER AREN'T THE POLISHED ONES.
They're the ones where someone says something true, something edgy, specific, unafraid, and you feel it land before you've finished listening.
Where the host goes quiet for a second.
Where the listener hits pause and thinks, who IS this person.
That's not a speaker - that's a Firestarter.
Someone willing to change an entire paradigm with their talk.
You know the most important, memorable aspects of your work are so needed, and haven't reached anywhere near enough of the right people yet.
You know you've hardly touched the genius and passion you are capable of sharing, that there's so much more disruptive, honest wisdom still to be tapped and expressed.
Firestarter is an 8 week speaking intensive where this all changes.
Weekly speaking practice to dial up your hot takes and most important messages.
Build authority assets such as media kit, 1-sheet, social posts, real thought leadership.
Find podcasts and stages, pitch and get booked, expand your audience and find raving fans.
Weekly co-working and action challenges to overcome resistance and visibility blocks.
WHO IT'S FOR...
YOU'VE SPOKEN BEFORE AND YOU'RE READY TO AMPLIFY YOUR REACH.
Not more content. Not more of the same conversations with the same people.
New podcasts, new stages, new interviews, with audiences who have never heard of you... but are exactly who your message is for. People who hear you and immediately want to follow, join your list, and find out more about what you do.
People come to Firestarter from different places. The program meets all of them.
Choosing the Spotlight
You've been doing great work, largely behind the scenes. Something is shifting, you're ready to be more visible, more vocal, more strategic about taking what you know into new conversations.
Pivot or Rebirth
The old message no longer fits who you're becoming. There's a new direction forming. Firestarter is where you shake off the old framing and speak from where you actually are.
Making the Complex Land
Your work is layered, energetic, or hard to explain quickly. Firestarter helps you find the angles, the stories and messages that make what you do accessible without making it smaller.
WHAT'S INSIDE...
LEARNING BY DOING. BY SPEAKING.
IN ACTION FROM WEEK ONE.
This is not a sit-and-study experience.
Firestarter is built around doing, speaking, practicing, pitching, and getting booked from week one. Deliberately lean so nothing gets in the way of the most important thing: getting you out there.
WEEKLY SPEAKING PRACTICAL
Speaking Practice Sessions
The core of the program. 2-3 hours every week, each session explores different prompts, angles, and challenges. Shadow work, authority building, energetic presence, invitations. Discover the bold honest things your audience wants. The confidence comes from doing the reps, building the muscles.
WEEKLY CO-WORK (Optional)
Co-working Session
Open Zoom. Everyone building their own material, bio, media kit, pitches, outreach. The co-working session exists to move through the resistance and procrastination. You show up, you block the time, you get it done.
WEEKLY 2-3 HRS
Office Hours with Sam
For when you're stuck. Stalled on a pitch. Unsure about an angle. Bring whatever has you spinning so we can solve the block and you can keep moving.
SELF-PACED STUDY
Get Booked Speaking Course
A lean, practical guide to getting booked speaking, what to build, how to pitch, where to find the right shows and stages. Action-first with AI prompts to fast-track the creation work.
WHY FIRESTARTER
This is not built on a formula for how to be a great speaker. It's built on the understanding that the most potent thing you can bring to a podcast, a stage, a live conversation, is the most specific, honest, refreshing version of what you actually think. The bold perspective. The unconventional take. The willingness to disrupt assumptions and say what others in your space are carefully avoiding.
Alongside that you'll understand the industry. How to be a great guest. How to speak in a way that draws potential clients and followers toward you and your work.
Sam has spent 20+ years not just speaking but working behind the scenes of the speaking industry, helping speakers excavate their message, build their media kits, craft their pitches and offers, and prepare for stages. She has booked over 200 speakers for her own workshops, summits, podcast and events.
Join Firestarter - starts OCT 6
THE INVESTMENT
TWO WAYS TO JOIN.
FIRESTARTER
$800
AUD
Everything you need to get speaking, get booked, and build real reach.
SAM'S EYES ON YOUR WORK
ACCELERATOR
$2,500
AUD
Everything above plus personal strategy support with Sam across 8 weeks.
IGNITE YOUR OWN REVOLUTION.
You have something to say, something that matters.
And you're keen to find the most potent ways to say it.
You're ready to speak beyond the channels you've been relying on.
To grow, to expand, to reach new audiences.
You're willing to be in action imperfectly and allow experience to be your teacher.
To pitch before the media kit is perfect.
To speak before the message is fully formed.
To start where you are, and to improve and polish as you go.
If you know its time to amplify the message you are here for...
Then you're ready for Firestarter.
